Pure Perks Rewards

Check my Pure Perks BalanceElfcu's credit card rewards program, Pure Perks, earns you points toward cash while using your card for your everyday purchases.

Pure Perks gives you an opportunity to earn points just for using your card. You can redem those points for statement credits, gift cards and travel.


There's nothing special to do – just use your card.

You'll earn up to 1.25% cash back on every eligible purchase1. Earn points while on family trips, shopping at the grocery store, making home improvements — nearly anything. Each month, you're statement will reflect the points you've earned and total points accumulated.

With Pure Perks you'll be able to:
Earn Up to 1.25 points for every dollar spent


Earn cash back quicker by shopping in-store and online with major national retailers!

With over 1,000 participating retailers, all you have to do is shop for your favorite items to earn more. You have to activate to earn extra with some in-store retailers. 

Elfcu's credit card rewards program, Pure Perks, earns you points toward cash while using your card for your everyday purchases. You'll typically earn up to 1.25 points for every dollar you spend on eligible purchases1. Earn points while on family trips, shopping at the grocery store, making home improvements — nearly anything.

But you can earn extra points by shopping online or in-store with Pure Perks retailers.

How it Works
You can earn points every day — but when you use your card to take advantage of the retailer offers presented on the Pure Perks website, you can earn even more points, faster! Whether in-store or right on the website, shop, earn and watch the points add up.

Earning is easy. Here's how:

  1. SHOP
    • Make all your everyday purchases with Pure Perks. We have partnered with hundreds of your favorite national brand retailers and local stores so you can always find what you're looking for. Make sure you check out the new, exclusive offers that require you to activate before shopping
  2. EARN
    • Here are all the ways you can earn points.
      • ONLINE: Earn points when you shop at participating retailers through the Pure Perks website. When you log into the Pure Perks website, click Redeem and then Earn More Rewards to get to the online store.
      • IN-STORE: Earn points when shopping at participating stores just by using your Elfcu rewards card.
      • ACTIVATE: Earn points when you activate the offer on the site and shop before the expiration date. When you log into Pure Perks, click Redeem and then Earn More Rewards to get to the online store where you can activate in-store offers.
  3. WATCH THE POINTS ADD UP!
    • With so many opportunities to earn, your points will add up fast!

1) You earn 1 point for every dollar you spend on eligible purchases. When you reach $25,000 in annual spend, you begin earning 1.25 points for every dollar you spend on eligible purchases until your anniversary month. This resets each year. 2) When you reach $500 in monthly spend, you begin earning 1.25 points for every dollar you spend on eligible purchases. This resets each month. Maximum earning potential is 1.25 points per dollar spent on eligible purchases. 3) Statement Credits can be redeemed for as low as $50 (5,000 point equivalent). Gift Cards can be redeemd for as low as $25 (2,500 point equivalent). Redemption for Travel is also available. Transactions that do not earn Pure Perks points include PIN-based transactions, cash advances, balance consolidation checks, money order/wires, gaming chips. Visit www.selectyourrewards.com/elfcu for details.


If you'd like to preview our rewards program, visit the rewards portal page and select "Browse Only." You do not need a login to browse.

Check My Pure Perks Points Balance


1) You earn 1 point for every dollar you spend on eligible purchases. When you reach $25,000 in annual spend, you begin earning 1.25 points for every dollar you spend on eligible purchases until your anniversary month. This resets each year. 2) When you reach $500 in monthly spend, you begin earning 1.25 points for every dollar you spend on eligible purchases. This resets each month. Maximum earning potential is 1.25 points per dollar spent on eligible purchases. 3) Statement Credits can be redeemed for as low as $50 (5,000 point equivalent). Gift Cards can be redeemd for as low as $25 (2,500 point equivalent). Redemption for Travel is also available. Transactions that do not earn Pure Perks points include PIN-based transactions, cash advances, balance consolidation checks, money order/wires, gaming chips. Visit www.selectyourrewards.com/elfcu for details.

Current statement credit redemption tiers are as follows:

$50 account credit = 5,000 points
$100 account credit = 10,000 points
$150 account credit = 15,000 points
$200 account credit = 20,000 points
$250 account credit = 25,000 points
$300 account credit = 30,000 points
$350 account credit = 35,000 points
$400 account credit = 40,000 points
$450 account credit = 45,000 points
$500 account credit = 50,000 points
$750 account credit = 75,000 points
$1,000 account credit = 100,000 points


Credit Card Services: (800) 234-5354 (questions, issues, lost/stolen cards)
Card Activation: (888) 691-8661
Pure Perks: (855) 814-5597

To make payments to your Elfcu credit card, send them payable to:
Eli Lilly Federal Credit Union
PO Box 10324
Des Moines, IA 50306-0324